Shoe Carnival x Forter

Shoe Carnival operates at the intersection of loyalty and conversion — where a bad checkout experience doesn't just lose a sale, it loses a customer. As executive producer and interviewer, the goal was to surface how Jennifer Rodgers thinks about that balance: security that doesn't get in the way, and trust that compounds over time.

This profile explores what it looks like when fraud prevention becomes a customer experience decision, not just a risk one.