Decision Makers: Jenna Flateman Posner, SNIPES

Jenna Flateman Posner was a seven-time All-American track athlete who discovered rugby in Australia and never looked back. That instinct — to dive headfirst into something unfamiliar and figure it out fast — turned out to be pretty good preparation for a career in retail tech.

This profile traces her path from the rugby pitch to her first real estate investment at 24 to the CDO seat at SNIPES, where quick decisions and high-stakes hype drops are just another Tuesday. The throughline isn't fraud prevention. It's a specific kind of fearlessness — and where it comes from.

The Decision Makers series was built on a simple idea: the people behind complex business decisions have stories worth telling. The goal was to move beyond the typical case study format and create something people would actually want to read. Less product pitch, more portrait.