Decision Makers: Matt Lampert, Wayfair

Matt Lampert's story doesn't start with fraud prevention — it starts with accounting, a career pivot, and the realization that he needed problems complex enough to actually hold his attention. This Decision Makers profile traces his path from a small local bank to leading fintech, loyalty, and fraud strategy at one of the world's largest home retailers.

The goal was to capture not just what he does, but how he thinks — about data, about customer experience, about leading a team through a domain that's inherently reactive. The cooking thread running through the piece wasn't a gimmick. It was a genuine reflection of how he approaches his work.

The Decision Makers series was built on a simple idea: the people behind complex business decisions have stories worth telling. The goal was to move beyond the typical case study format and create something people would actually want to read. Less product pitch, more portrait.