About Me
A journalist wannabe-turned-marketer, my passion lies in storytelling — finding the human thread inside a complex idea and pulling on it until the story is worth your time.
For more than a decade, I've helped marketing teams across a range of industries figure out not just what to say, but how to say it. I've led content teams, built content systems from scratch, and spent a lot of time thinking about what makes someone want to stop and read something from start to finish.
My Journey
Socure
Head of Content (2025-Present)
Leading content strategy and execution — translating technical innovation into a clear, consistent brand voice across channels and audiences.
Forter
Grew from content writer to manager over three years. Led a team of content strategists, developed ABX programs, refined and enforced editorial operations, and helped launch the Decision Makers series — a customer storytelling program that earned 8M+ impressions. Additionally managed agencies and contractors alongside internal stakeholders across Product Marketing, ABX, and Events.
Great American Media Services
Partnered with the CMO on marketing and sales campaigns while managing content across advertising, editorial, and client projects. Also served as Interim Sports Editor in 2020.
Bullseye Event Group
Head of Social & Content (2015-19)
Owned social media and content strategy end-to-end — from ideation through execution and reporting. Produced press releases, SEO copy, event promotions, and ad campaigns across multiple channels.
T3 Ventures
Self-Employed Content Freelancer (2015-2020)
Provided content marketing services for a handful of small business clients — writing, blogging, social media management, website copy, ad copy, SEO, and press releases.
Featured Projects
Skills & Superpowers
Writing & Strategy
Content strategy, storytelling, and thought leadership programs. The throughline across all of it: taking complex ideas and making them accessible, interesting, and worth someone's time — without dumbing them down.
Leadership
People-first, always. I've built and led content teams, managed agencies and contractors, and partnered cross-functionally with the same philosophy: give people room to do their best work, advocate for them, and stay curious enough to let them teach you as much as you teach them.
Content Operations
The unglamorous (and sneakily my favorite) side of content marketing that makes everything possible. Editorial calendars, cross-functional workflows, reporting frameworks, and the processes that keep a content function running at scale.
Tools & Innovation
Comfortable with a wide range of tools — AI platforms like Claude and ChatGPT, CMS systems, and project management software (big Asana guy, personally). Quick to evaluate what's worth adopting, and equally quick to cut what isn't.