Agentic AI, Explained: The Next Frontier of Digital Commerce
A primer on agentic AI and what it means for merchants when the shopper on the other end isn't always human.
Published June 2025
AI isn't just powering recommendations anymore — it's doing the shopping. This piece breaks down what agentic AI actually is, how it's already showing up in digital commerce, and why merchants need to rethink trust and fraud prevention for a world where autonomous agents are initiating transactions on behalf of real customers.
The challenge wasn't just explaining a technical concept — it was making the stakes feel real and immediate for a practitioner audience that has enough to worry about already.
