2024 Trust Premium Report
A consumer research report revealing how trust translates directly into wallet share — and what that means for retailers navigating fraud, friction, and loyalty in 2024.
The premise was simple but worth proving: trust isn't a soft metric. It's a revenue driver. This report — built on survey data from 2,000 consumers across the U.S. and U.K. — put a number on it. Consumers spend 51% more, on average, with brands they trust.
The goal was to turn that finding into something retailers could actually act on — covering friction costs, loyalty program vulnerabilities, holiday spending behavior, and the rise of social commerce. Research-backed, but written to be read, not just downloaded.
