Hello There
I've spent over ten years telling other people's stories. Turns out I never made time for my own. Better late than never, I guess?
👋🏻 Hi. I'm Joe.
I've been putting off doing my own writing for years. I know — bad look for a content marketer. But hey, life is busy, and I've found it to be a lot easier to tell other people's stories than to sit down and figure out what I actually want to put on paper.
But here we are.
Quick background: I'm a content marketer and storyteller with over a decade in marketing. I started out wanting to be a journalist, accidentally wound up self-employed post-college, and eventually found my way into content marketing in the B2B tech world.
Currently, I've got two full-time jobs: my day job as the Head of Content at Socure, and my most important title — "dad" — to two kiddos who are, along with my wife, the best part of every day.
All that to say, free time comes at a bit of a premium. So when I'm not writing, editing, or chasing the kids, I'm either cooking, saving YouTube videos to watch later (I swear I'm actually going to watch them soon…), ignoring my atrocious golf game until I tee it up next, or yelling at the Colts or Pacers on TV.
What this will be:
Honest, mostly. Maybe (probably?) a little disorganized. Sometimes I'll write about content strategy or storytelling — the craft of it, the frustrations of it, the occasional thing I figured out that actually worked. Sometimes I'll write about leadership, or parenting, or something I read that I can't stop thinking about. Sometimes maybe all three in one post (stay tuned for that one).
The common thread you'll find is that I'm genuinely interested in what makes things work — stories, teams, ideas, recipes, productivity apps, toddler bedtime routines. If something's rattling around in my head long enough to become a post, it probably connects back to that somehow.
What this won't be:
Preachy. I'm not here to tell you how to live or work or think. You're not going to find a clickbaity content listicle designed to game an algorithm, or a weekly dispatch about how AI is coming for all of our jobs.
This is just me, thinking out loud, in a space I actually own.
Talk soon.